The British Pavilion at the Venice Biennale is the UK’s official contribution to the world’s leading architecture exhibition. The marketing campaign for 2025 aimed to position the British Council as a leading voice in UK culture, and deliver an engaging digital offer for global audiences unable to attend in person.

Five Films for Freedom is the British Council and BFI Flare’s global, digital LGBTQIA+ short film programme. The 2025 campaign shared five powerful stories online for free, aiming to reach global audiences, spark conversations, and champion LGBTQIA+ rights through film and digital storytelling.

The British Council’s Arts and Disability programme supports disabled artists and inclusive arts practice around the world. The marketing campaign platforms underrepresented voices, highlights the barriers disabled artists face in mainstream culture, and recruits applicants for British Council programmes.