To drive visits to the British Pavilion at the Venice Architecture Biennale, whilst positioning the British Council as a leading and relevant voice in UK architecture and culture. With a global audience—many unable to attend in person—we needed to create a compelling digital offer and localise messaging through regional influencers to ensure relevance and reach.

We developed a cross-channel campaign combining paid, owned and earned media to spotlight the Pavilion’s themes and artists. Content included a short film, press outreach, paid YouTube, LinkedIn and Meta ads, and digital toolkits for internal teams worldwide. A social media campaign brought curatorial themes to life in an accessible and visually engaging way.

I led on the content strategy and campaign delivery, managing the agency producing creative assets and shaping a cohesive narrative across all channels. I planned and delivered a targeted social media campaign combining paid, organic, and influencer content. I also produced digital content during the launch, supported internal teams with rollout, and led on the campaign’s evaluation.